Welcome to THE MARKET’S answer to TED Talks.
Thursday 6th August 2026 - 6 minute read - David Connor
Alfa Romeo – The Petrolhead’s Marque.
A defining characteristic of the Alfa-buying demographic is that they are invariably people who follow their hearts rather than cold, cerebral logic.
What’s going on with the Alfa Romeo badge, emblem, logo thingummy?
Scuderia Ferrari started as Alfa’s in-house racing team?
What’s the four-leaf clover thing all about?
