Background
Originally started in 1957, the P1800 was supposed to be a sports car to compete in the US and European markets. Three prototypes were built in 1957 and early 1958 and driven to Osnabrück in Germany to the HQ of Karmann who Volvo had hoped would build the P1800. Everything was set to go ahead, Karmann had agreed, and the first cars were projected to hit the market in December 1958. In February of the same year however, Karmann’s most important customer, Volkswagen, threw its proverbial toys out of the pram and forbade Karmann to build the Volvo in fears it would hurt their sales. This threw the whole project into disarray and nearly caused the P1800 to be abandoned all together.
Several other German firms were contacted subsequently but none were chosen as Volvo did not believe they met the company’s high manufacturing control standards (which should give some indication of just how well these cars were made). With the production of the P1800 looking more and more desperate Helmer Petterson, consultant engineer to Volvo was motivated to find financial backing from two financial firms with the intention of buying the parts direct from Volvo and marketing the car himself. During this time, Volvo had made no mention of the car but after a press release photo of the car surfaced, their hand was forced renewing efforts from the Swedish based firm to find production means for the car. After presenting the prototype at the Brussels Motor Show in January 1960 Volvo turned to Jensen motors agreeing to build 10,000 cars on their underutilised production lines. Everything had finally fallen into place for the P1800 and Volvo and in September 1960, the first P1800 rolled off the factory floor.







