Background
In 1956 Studebaker introduced the Hawk range – a stylish collection of coupes and hardtops that made the automaker’s final years all the more memorable.
It is widely acknowledged that the 1953 Studebaker is one of the most beautiful automotive designs of all time, but by 1956 something new was needed. A complete product realignment for ’56 was seen as the way forward and the Studebaker model lines were split in two.
The saloons were treated to all-new sheet metal south of the belt line, while the coupe was repackaged and repurposed as ‘a family sports car,’ in Studebaker’s words, and rebadged as the Hawk.
The Hawk was originally offered in four models: Flight Hawk, Power Hawk, Sky Hawk and Golden Hawk.
Golden Hawk came laden with super-deluxe features and was a respectable seller at 4,000 plus units. However, the best seller in 1956 was the Power Hawk, the two-door post V8 version, notching up some 7,000 or so sales.
All Packards including the Hawk disappeared for 1959, along with old full-size Studebakers. The Hawk nearly died too, mainly because of dismal 1958 sales. Only pressure from dealers kept it alive, so now there was only a single pillared Silver Hawk, available with a destroked 90-horsepower 6-cylinder or 259.2 cubic-inch V8 in 180 or 195hp form.
The 1960 edition didn’t go on sale until February of that year and was now simply called Hawk. Though styling was pretty much as before, there was good news under the bonnet, with a 210hp V8 as standard, and a 225hp unit as an option.
A heavier duty rear axle, transmission, clutch and cooling system were other highlights, as well as the reinstatement of the finned drum brakes. New options included split front seats, headrests and a tachometer.







