Background
The Porsche 928 is probably still well known as the car destined to replace the 911…..that didn’t. As early as the late 1960’s the Porsche board was starting to worry that the mighty 911 was past its prime. Sales were dropping and, in the wake of an international oil crisis, the Porsche suits were busy convincing themselves that their future was in Grand Touring luxury cars with more conventional mechanical specifications than the quirky 911.
With this context looming large, the then Porsche Managing Director, Ernst Furhmann, was bringing pressure to bear on Ferdinand Porsche to approve the development of a new model. Ferdinand capitulated and Furhmann was able to initiate a “production feasible” design study in 1971. As is often the way, the design process navigated a number of twists and turns, including rear engine and mid-engine configurations, before a relatively traditional front engine, rear wheel drive layout was agreed. This configuration promised the most passenger space and the least technical and legislative issues.
The ultimately sleek and modern design was overseen by Tony Lapine and incorporated some innovative features for those simpler times including a large opening rear hatch, integrated polyurethane elastic bumpers covered in body coloured plastic and, of course, the signature reverse pop-up headlamps which were very Lamborghini Miura-esque. The interior had also gone all “Space 1999” with deeply padded and curvaceous seats front and rear, the latter folding down for more luggage space, rear sun visors and an instrument binnacle that moved with the adjustable steering wheel.
Porsche went their own way with the engine, too. At launch this was a 16 valve, 4.5 litre V8 M28 unit fitted with Bosch K-Jetronic fuel injection. The big V8 delivered 245 bhp in European trim and prompted many to mutter “Oil crisis? What oil crisis?” All this innovative and futuristic work was not lost on the automotive world at large, either, with the car picking up the 1978 European Car of the Year accolade. This was an award almost exclusively reserved for mainstream family cars, making this win all the more remarkable.







