Background
Hard as it seems to believe today, there was a very real danger that – in America in the 1960s at least – the convertible sportscar could be banned outright. Road deaths had reached epidemic proportions, with just under 51k Americans dying in road traffic accidents in 1966 alone. Because of pressure from safety campaigners, whipped up into a frenzy by Ralph Nader’s famous tome Unsafe at Any Speed, law makers (rightly) had to be seen to be doing something. The result was a set of roll-over regulations that put many domestic makers off producing traditional convertibles.
Porsche never really envisioned its 911 as an open-top sports car, which left it with a problem. Market research said customers still wanted wind-in-the-hair motoring but were more acutely aware of safety. Hence the unveiling of the roll-over hooped 911 Targa in 1965. Here was a 911 model that offered the best of both worlds, with removable ‘Targa’ tops – so called to evoke Porsche’s various victories at the Targa Florio road race – that gave a sky view on good days and a ‘proper’ roof the rest of the year.








