Background
The R107 arrived in 1971 with some big shoes to fill and a significant weight of expectation placed upon it by the motoring world. After all it had some illustrious ancestors to live up to. The SL series of cars could legitimately trace their lineage right back to the 300SL (W198) of the 1950’s and through the popular 190SL (W121) to its direct predecessor, the W113 “Pagoda” SL of the 1960’s and early 1970’s.
The W113 had proved a huge success, achieving almost iconic status around the world, especially in the hugely important North American market. Around 40% of the W113’s total production of 49,000 units ended up Stateside.
If there were any nervousness at Mercedes Benz’s Stuttgart headquarters about the future of the R107, it would prove unfounded. The R107 went on to become the company’s second most long-lived model after the G Wagen and went on to sell over 300,000 units over its 17-year production life. Once again, the car enjoyed great success in the USA with 60% of R107’s being sold there.
The first model in the R107 family was the 350SL but by March 1980 the range underwent a mid-life face lift and the 350SL became the 380SL we see here. Other facelift updates included enhancements to the interior, transmission as well as a handful of very subtle cosmetic updates.







