Background
Perhaps only the Mini rivals the Land Rover as the car that's most significant to British motoring history. An uninterrupted, 67-year production run attests to that, as does the later resurrection of the “Defender” name which it latterly wore and the creation of a rival vehicle that more closely stuck to the original design.
Originally intended to be a short-term stopgap to keep money flowing at Rover – which had suffered badly during WW2, with its original factory bombed – the Land Rover proved to be considerably more popular than expected, as we now know.
Designed by Maurice Wilks of Rover, the vehicle was essentially created as an improved version of the famous American Willys Jeep. Wilks had been using one as a utility vehicle on his farm in Ynys Mon, and reputedly sketched the prototype design for his brother Spencer – MD at Rover – in the sands at Traeth Coch on the island.
Following development across 1947, which saw the body crafted from the “Birmabright” aluminium alloy to avoid use of heavily rationed steel, the car made its debut the following year and was an instant hit – particularly with the British military.
Across various parent companies, the Land Rover evolved over the next 35 years into updated forms and came in myriad different body styles. The original 80-inch wheelbase car was extended to 86- and then 88-inch models, and joined by 107- and later 109-inch LWB cars. That gave way to the “barrel-side” Series II starting in 1958, followed by the Series IIA, and Series 3, before the first major change with the Land Rover 90/110 – which later became the first “Defender” models.
Over the 67 years from the first car to the last – before the all-new Defender in 2020 – Land Rover had produced more than two million examples. Not bad for a short-term stopgap!








