Background
Take a “popular”, no-frills hatchback and make it an object of desire for those seeking a practical and chic means of transport to use (and show off) in the most elegant and en vogue seaside resorts. The intuition came from Gianni Agnelli, the historic patron of Fiat, grand viveur and eclectic ambassador of Italian elegance in the world. At the end of the 1950s, the Avvocato wanted a pure fun vehicle that was compact enough to be easily loaded onto the Agneta, his famous sailing yacht on which, it is said, some of the world's most beautiful and glamorous women, from Anita Ekberg to Rita Hayworth to Jackie Onassis, were guests. The ideal candidate seemed to be the Fiat 600, which the master craftsmen of the Ghia coachworks in Turin, with a refined “cut and sew” job, transformed into an elegant Spiaggina without doors or roof. Thus, on the mechanical basis of the first real city car with four comfortable seats made by Fiat, a timeless style icon was born, a symbol of the dolce vita and the Italian bel vivere. It is worth noting that most of the Turin-based company's Spiaggina cars were based on the smaller, more popular Fiat 500, making the Fiat 600 Jolly much rarer and more sought-after in the collectors' car market.







