Background
With the Ford Model T accounting for a still unsurpassed 50% of car ownership during the first few decades of the last century, lead rival Chevrolet had its work cut out to draw customers away from the blue oval. The path chosen by the famous Michigan firm was to reinforce that Chevrolet products were ‘Superior’. It was more than just a gimmicky marketing too, as the 1923-’26 Chevrolet Superior came with an electric starter, three-speed transmission, wood-spoke wheels and a more advanced 171 cubic-inch overhead-valve engine, developing a respectable (for the time) 26bhp; four more than the Model T’s.
Available in a myriad of body configurations – thanks to coachbuilder Fisher – the Superior owner could choose from Sedan, Roadster, Touring and even Truck or Commercial chassis/body combinations. Think platform sharing’s a modern phenomenon? No chance, it was rife in the 1920s, as the Superior’s basic platform could be found under various contemporary Buicks, Cadillacs and Oldsmobiles. The Superior went through yearly Series evolutions from B, F and K to the final Series V of 1926, which was replaced by the Series AA Capitol a year later.







