Background
In 1963 Buick unveiled its sensational new luxury coupe the Riviera. Penned by General Motors chief designer Bill Mitchell, the two door hardtop was one of the finest designs to emerge from Detroit in many decades. The sleek coke bottle-like lines, which Mitchell would also use on the Corvette, gave the Riviera an elegant, classy look that set it apart from rivals like the Ford Thunderbird.
The Riviera also set new standards for the luxury car sector with bucket seats, power steering, floor shift automatic transmission and a centre console all standard equipment. Discerning customers could also choose to add electric windows, walnut wood trim, air conditioning, tilt steering wheel and power drivers seat. Power was supplied by the mighty Buick 6.6 litre Nailhead V8 which put out an impressive 325BHP. The first generation Riviera was a big success for Buick, selling 112,244 from 1963-65.








