Background
As the fourth of the modern “Series” cars introduced by BMW – following the 5 Series, 3 Series, and 6 Series – the 7 Series is one of the oldest badges in the current BMW line. The first cars arrived in 1977, lasting over 45 years and seven generations to the current model.
The 7 represents BMW's luxury/executive offering, typically the longest and heaviest cars (present-day SUVs aside) that the marque produces and loaded with the latest technologies, no matter the era.
That certainly applies to the E38, the third generation of the 7 Series, introduced in 1995. Among other things, it was the first production car to feature side curtain airbags, and the first European car with a satellite navigation system. It was also the first 7 Series offered with a diesel engine.
Over the course of its life, BMW continuously updated the E38 with iterative annual changes. The major update came in 1998 with the facelift (or “life-cycle impulse” as BMW terms it), which added the more circular headlight inserts also seen on the E46 3 Series. However, functional, technological, and engineering changes were implemented across the car's lifespan from right through to the final model year in 2001.
Thanks to BMW's deal with Eon, the 7 Series also has silver screen fame. The car appeared as James Bond's remote control ride – not a standard feature – in the Pierce Brosnan installment Tomorrow Never Dies, although it does end up crashing through the front window of a car rental shop...
After a production run of over 300,000 cars, BMW replaced the E38 in 2001 with the more divisively styled E65.







