Background
The John Polwhele Blatchley designed Rolls-Royce Silver Cloud / Bentley S1 was launched in 1955 and arrived fitted with a straight-six, enlarged 4.9L version of the Silver Dawn engine. The Silver Cloud II / S2 followed along in 1959 marking the replacement of the 4.9L straight-six by a Rolls Royce developed 6.2L V8. The Silver Cloud III and S3 launched in 1962 and brought with it a raft of updates. By the time the S3 entered production, Bentley and Rolls-Royce had become closer than at any previous point in their histories, the Crewe company offering two interpretations of the same highly refined motor car: the Silver Cloud for those seeking ultimate prestige, and the Bentley for those who still preferred to take the wheel themselves.
Mechanically, the S3 featured bigger SU carburettors and an increased compression ratio resulted in the PR folk claiming a power increase of “perhaps 7%.” An interior redesign and a tweaking of the car’s dimensions had saved a useful 100 kgs in weight, too. The front end of the car now sported a purposeful looking set of quad headlamps, and the radiator grill was shortened by around 1.5 inches. The Silver Cloud III and S3 would be the last of the body on chassis cars and were available in both standard and long wheelbase configurations.
Ironically Rolls-Royce’s strategy of minimal brand differentiation, which was essentially a cost saving initiative, was slowly suffocating the esteemed Bentley marque. The company would sell 2,578 Silver Cloud IIIs between 1962 and 1965 as compared to 1,629 S3s. By the time the Silver Shadow / T-Series story had played out, the mighty flying B had almost nosedived into obscurity – over 30,000 Shadows would be built as compared to just 2,336 T-Series cars. In many ways then, the S3 marks the last hoorah of W.O.’s marque until it would be rescued in the 1980’s by a resurgent program of differentiation.








