Background
When Vickers acquired Rolls Royce Motors, and its subsidiary Bentley, in 1980 it marked the origins of a resurgence for the “flying B” brand. Rolls Royce had covertly bought its arch competitor out of liquidation from behind a front company way back in 1931. So secretive were they that not even W.O. Bentley knew the true identity of the purchaser until the deal was signed and sealed. Rolls Royce proceeded to relegate their former competitor to nearly 40 years of subservience producing badge engineered versions of Rolls Royce models.
Vickers were committed to differentiating their newly acquired luxury brands and the arrival of the Bentley Mulsanne in 1980 was an early statement of intent. It was soon clear that Vickers’ strategy was to market Bentley’s offerings as the sporting focussed cars of the group. The Turbo R, Brooklands and Continental models, that followed, all managed to build on that ethos.
In 1998 the group was sold again in a complex deal that ultimately saw Rolls Royce fall under the BMW umbrella whilst Volkswagen retained the Bentley brand. In true Volkswagen fashion, over £500M was immediately spent on bringing the Crewe factory up to standard and increasing production capacity exponentially.
In 2003 the Bentley Continental GT was launched to become the first model released under VW ownership. It was a marked departure for the brand, boasting a modern and sophisticated specification blended with impressive German manufacturing standards. The Continental GT proved a huge success and was almost universally well received. So much so that VW decided to encapsulate the DNA and advanced specification of the GT in luxury saloon form and the Continental GT Flying Spur was launched in 2005. With the same W12 engine and permanent four-wheel drive system as the GT, the Flying Spur was a limousine that offered a 190mph top speed and a 0-60mph sprint in under 5 seconds. As such it earnt the title of the world's fastest and most powerful production saloon at its 2005 launch.







