Background
PLEASE NOTE THAT AN AUCTION PREMIUM WILL BE CHARGED, ON TOP OF THE HAMMER PRICE, OF 5% (+VAT IN THE UK AND EUROPE). FROM 16TH JAN'23 THIS APPLIES TO ALL AUCTIONS ON THE MARKET, AND FEES ARE CAPPED AT £5,000 (+VAT)
Austin, Morris, Wolseley, Riley – all famous names that ended their life as part of a homogenised British motor industry. The Austin marque survived until 1987, a little shy of 100 years after Herbert Austin built his first car in 1901.
Before founding Austin in 1905, Herbert had already started making cars under the Wolseley name, but following a disagreement over engine design left to start his own company with the backing of steel magnate Frank Kayser and Dunlop patent holder Harvey du Cros.
In November 1905 Austin bought a disused printing works around seven miles south-west of Birmingham in the small village of Longbridge, which back then was in Worcestershire. The following month The Austin Motor Company Limited was incorporated.
In April the following year potential customers flocked to the Longbridge factory to take a look at Herbert’s new car – available with either a 15 or 20 horsepower engine, and chain drive. Austins were luxury cars retailing at up to £650 (that’s about £93,000 in today’s money), and customers included Russian Grand Dukes, princesses, bishops, high officials of the Spanish government and a long list of Britain's highest nobility.
The Austin 12 debuted in 1921. It was the second of the firm’s post World War I models and was in many ways a scaled-down version of the Austin 20, introduced in 1919. The 12 refers to the car’s horsepower rating for tax purposes rather than its brake horsepower which was 20 and later 27bhp. The long-stroke engines encouraged by the tax regime had much greater low-speed torque than the bhp rating suggests.
Initially available as a tourer, by 1922 three body styles were offered: the four-seat tourer, the two/four-seater and the coupé at £675. The car enjoyed great success with annual sales peaking at 14,000 in 1927.
While the mechanical specification changed little (the engine increased from 1661cc to 1861cc in 1926), many body styles were offered, with saloons becoming more popular as the 1920s drew to a close. The car continued in the Austin catalogue and as a taxi option until 1939. The last cars were produced for the War Department in 1940.
After the early 1930s the car was referred to by the public as the Heavy Twelve to distinguish it from the other, newer, 12 horsepower cars in the Austin range. The car had garnered a reputation as being virtually unburstable, and was a firm favourite with London taxi drivers as a result.







