Background
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Like many a, now iconic, car manufacturer, Subaru’s origins lay in aircraft manufacture. Subaru of today can trace its roots back to the Nakajima Aircraft Corporation who grew to be a major aircraft supplier to the Japanese war machine during World War II. Following the war, the company was broken up under the Allied occupation of Japan, with a resulting fragment going on to become Fuji Heavy Industries.
It was 1954 before Fuji Heavy Industries further diversified into car manufacture with the introduction of the P1, or “Prototype 1.” This model was very much a proof-of-concept with only 20 built, with around half gifted to domestic taxi firms for some rigorous real-world testing. It was a watershed model, despite this. Firstly, because it was soon renamed the Subaru 1500 to mark the first use of the name based on the Japanese for the Pleiades constellation of stars. It was also the origin model for a marque that would soon become known worldwide for rugged and, often, all-wheel drive cars.
Subaru’s interest in rallying can be traced right back to some 1970’s endurance events, but the gloves truly came off in 1989. It was in ’89 that the Subaru World Rally Team was created in partnership with Oxfordshire based Prodrive. Prodrive were responsible for preparing and entering the recently introduced Legacy RS into the World Rally Championship. It was this partnership, and the success of luminaries such as Colin McRae and Ari Vatanen, that helped move Subaru from a niche manufacturer to a serious global brand.
It was the crest of this wave that the new Impreza was able to ride when it arrived in 1993 to replace the long-serving Leone. The Finnish rally of the same year marked the first outing for the Prodrive prepared Impreza rally car in its distinctive blue and yellow 555 livery. Vatanen’s second place in that first rally was a definitive statement of intent and the first act in the making of a true rally, and road, hero car.








