Background
If the principle of the butterfly effect is to be believed the German motor industry, and perhaps that of the wider world, might be very different today if Ivan Hirst hadn’t made it to Wolfsburg in 1944. Ostensibly a mild mannered optician from Oldham, Major Ivan Hirst was a war hero and saviour of Volkswagen, once the Second World War had run its destructive course. As part of the Royal and Mechanical Engineers Regiment, Hurst was assigned to Wolfsburg to ultimately dismantle and repatriate the salvageable machinery from the car factory there. These were to be distributed to Allied countries by way of war reparations.
Wolfsburg was ostensibly the factory town that had sprung up around the plant manufacturing the ‘Kraft Durch Freude’, or ‘Strength Through Joy’, car so emblematic of the Nazi ideology. Hirst was a thinking man, however, and not being a career soldier he was not so wedded to the principle of unquestioning adherence to orders. He could see enough potential in the Volkswagen plant and the vehicles it could make to offer an alternative to his masters. Initially this was to produce a steady stream of Kübelwagen which were then issued for use by the relentlessly advancing Allied forces.
Soon, however, the iconic bug shaped Volkswagen saloon (not yet named the Beetle) was again being produced with Hirst managing to secure an order for a whopping 40,000 cars from the Allied Command for its own use. It was Hirst’s foresight and incredible management skills that would ultimately buy Wolfsburg a stay of execution and cement Volkswagen’s place in the pantheon of the world’s greatest automotive brands. The diminutive Beetle, of course, would prove to be the cash cow upon which Volkswagen’s phoenix like resurrection would be built. Ultimately over 21.5 million air cooled Beetles would be built and sold making it the most popular car ever built on a single platform. An amazing achievement.








