Background
Once William Morris had established his Oxford based business bridgehead producing popular and affordable cars for the masses, he hit the acquisition trail. One of his early acquisitions was axle manufacturer E.G. Wrigley and Company of Birmingham. As a confirmed autocrat, Morris’ broad strategy was to buy up suppliers to his Oxford empire to help insulate the business from unforeseen external headwinds. This was the case with E.G. Wrigley, but this deal offered Morris something more. Wrigley’s Foundry Lane plant offered Morris the space and opportunity to get into commercial vehicle manufacture in a big way. The first product of this shrewd acquisition was the one ton Morris T-Type of 1924 that utilised the Morris Oxford’s 13.9 hp engine. The T-Type was a great success and an auspicious start to the Morris Commercial Cars Limited business. Morris would further cement his fledgling business’s reputation during the Second World War by producing a raft of critically important military vehicles. These included the Morris C8 artillery tractor, Morris CS8 15cwt truck and the Terrapin amphibious carrier.
Following the war, Morris needed to refocus on civilian production and regroup rapidly in order to safeguard the prosperity of his empire. In 1948 Morris delivered a two pronged hammer blow to his competitors. At the Earls Court Motor Show of 1948 Morris unveiled both his innovative J-Type van and the Morris Minor peoples’ car. These vehicles represented a pair of incredibly influential designs that would help shape their respective segments for many years to come. The J-Type was a forward-control model with the cab extending over the engine, hence maximising the space available for payload. Wide opening rear doors featured outrigger hinges meaning they could fold flat against the van sides. Sliding cab doors enabled ingress and egress in tight spaces and allowed for them to be locked open for drivers with multiple stop delivery routes. A rolling chassis version was offered allowing for a myriad of body configurations being offered including pickups, milk floats and even ice cream vans. The J-Type launched with a 1476cc side valve engine and a three speed transmission. By 1957 the JB model was released with an upgraded 1489cc B-Series engine and a four speed manual transmission.
The J-Type van was a huge success. The Royal Mail soon became the biggest buyer of the J-Type with over 17,000 delivery vans being purchased. Other well-known fleet users were the Co-Op, Hovis, John Lewis, Liberty of London, the RAC and many more. Over 48,000 units would ultimately be built and sold.








