Background
The XJ-S suffered a troubled gestation, it is fair to say. With the Malcolm Sayer designed E Type clearly an automotive masterstroke, a bit of a run up to design a successor was deemed necessary. As such, work towards this end commenced as early as 1965. Given his successes with the C, D and E Type, Sayer was unsurprisingly given the lead designer role with active input from Mr Jaguar himself – Sir William Lyons.
It would take until 1975 for the model to finally be released and the initial response to the XJ-S was, let’s say, muted. The XJ-S had been launched into the teeth of a raging storm. The world was in the grip of a fuel crisis; economies were teetering on the brink and almost all the key XJ-S cheerleaders at Jaguar had either moved on or passed away. Added to which, the 1974 run out models of the E Type had been retailing at £3,743 whilst the XJ-S launched a year later groaning under the weight of a mighty £8,900 price tag.
By the late seventies with sales flagging badly, decision makers at Jaguar were considering dropping the XJ-S altogether. In 1980, however, an unlikely saviour arrived in the shape of Jaguar’s new Chief Executive, John Egan. With Egan’s to-do list seeming to fill the back of a roll of wallpaper, he immediately gifted the XJ-S a stay of execution. Seemingly he just had a whole shoal of bigger fish to fry. This would prove to be one of Egan’s many shrewd moves. Hindsight shows that the XJ-S was initially the right car at the wrong time. Ultimately the XJ-S, like a fine wine, just seemed to get better with age. There were even much needed developments afoot.
A full convertible version was added to the range in 1983 as part of the offensive to increase production and fully exploit key markets like the Middle East and North America. By the time production ceased in 1996 the XJ-S had been in production for a full eight years longer than the E Type with around 40,000 more of the later cars being produced.








