Background
It didn’t take Jaguar very long to fathom out that they had a big hit on their hands with the arrival of the E Type in 1961. The car destined to be unveiled for the first time at the 1961 Geneva Motor Show had been secretively lent to British journalists before leaving for Switzerland. This was to give the press the chance to prepare their road test reports to coincide with the car’s launch. This unscheduled plan left time perilously short to get the car, “9600 HP,” to Geneva in time for the show’s opening.
Jaguar’s PR Manager at the time, Bob Berry, drove the car flat-out from Coventry to the Parc des Eaux-Vives in Geneva. The 700-mile trip included stretches of thick fog in France and yet Berry arrived with just 20-minutes to spare having averaged over 70mph on the way. The car was quickly washed and polished and sat on the stand still ticking as hot metal slowly cooled and contracted. To say the E Type was well received would be a stunning understatement. In fact, the demand for test drives at the show was so clamorous that Sir William Lyons stepped in. Jaguar’s then Test and Development Engineer, Norman Dewis received a message from Lyons to “drop everything” and get a second car to Geneva. Dewis piloted “77RW,” a British Racing Green roadster, through the night arriving in Genva a mere 11-hours later. All this plucky derring-do had been worth it, however, as Jaguar left Geneva clutching over 500 order forms and the seeds of the E Type legend were well and truly sown.
From the start of production, the E Type came in three enticing flavours – Open Two-Seater, Fixed Head Coupe and 2+2 Coupe. By 1964 the original 3.8-litre XK engine had been enlarged to 4.2-litres. Motor magazine tested an E Type 4.2 fixed head coupé in Oct 1964. They achieved a 150- mph maximum speed, the 0-60 mph sprint was dispatched in 7 seconds and the 1⁄4 mile time was clocked at 14.9 seconds. They went on to say "The new 4.2 supersedes the early 3.8 as the fastest car Motor has tested. The absurd ease which 100 mph can be exceeded in a 1⁄4 mile never failed to astonish. Three thousand miles of testing confirms that this is still one of the world's outstanding cars.”








