Background
Everybody has to start somewhere. And in the case of Dodge, the 30-35 was its genesis. In 1900, two brothers, Horace and John Dodge, set up a company in Detroit named, logically enough Dodge Brothers. The firm built engine and chassis components for nearby car manufacturers such as Oldsmobile and Ford, but the brothers gradually began to feel that they could do a better job themselves. So in 1913, the siblings took an enormous leap of faith and founded the Dodge Brothers Motor Company. The Model 30-35 was launched the following year.
Dodge had Ford firmly in its sights; it seems that some of Henry Ford’s financial decisions while the brothers were providing parts for the Blue Oval didn’t sit that well with Horace and John. So they wanted the 30-35 to surpass the Model T in every way. Which it did. “Just think of all the Ford owners who will someday want an automobile,” John Dodge was reported as saying in a revengeful dig against Henry and his budget jalopies.
The 212ci (that’s 3477cc for the non-Americans among us) Dodge 30-35 that debuted in November 1914 was available as a four-door tourer, with a power output of 35hp. It was more powerful, more modern and better-built than Ford’s Tin Lizzy, although it also cost a fair bit more; Ford’s emphasis was always on mass production machines sold at cheap prices. The Dodge was reputedly the first car in the world to have an all-steel body, the first to be developed on a test track and the first to be crash tested in the quest for quality and safety. Or at least what passed for safety in the early years of the 20th century.
In January 1915, a two-door, two-seater roadster joined the tourer in the catalogues, and a two-door tourer also made a subsequent appearance. 12-volt electric lighting was also adopted as standard. However, despite being a great success - to the point where, by 1916, Dodge was the second best-selling marque in the USA - the 30-35 had quite a short life. In July 1916, the range was replaced by the similar but upgraded Model 30. In total, 116,400 30-35s were built in less than two years. And Dodge was well on its way to becoming one of America’s automotive powerhouses.







