Background
The Nissan/Datsun Violet, also known as the Datsun 140J in Europe, was the smaller offering of the Datsun Bluebird 610, brought in to allow Datsun to expand on the dimensions of the existing Bluebird whilst offering a smaller alternative.
The first generation of the Violet was the 710 series, which was a radical design exercise, featuring ‘swooping’ bodywork and quad headlights, as well as introducing the first Datsun product to have ‘coke bottle styling’. It was a wonderful design piece that unfortunately didn’t sit too well with the masses, who complained of lack of visibility and dark rear cabins. This then triggered a drastic re-style for the next generation, the A10.
The A10 was distinctively ‘boxier’, growing more rational and larger, increasing glass area by ten percent and being joined by two other badge engineered versions, the Auster and the Stanza, designed to have maximum reach to the market, covering all needs and desires.
For the UK market, the A10 generation of Violet was marketed as the 1.4L ‘GL’ and 1.6L ‘GL’ models with only the four-door body style being offered despite the rest of Europe getting sportier models and different body styles.








