Background
The BMW E21 3 Series of 1975, it could be argued, represents automotive ground zero for the subsequently ubiquitous and profitable compact executive segment. The “02” Series did good business, of course, but Paul Bracq’s diminutive E21 raised the bar in almost every area and made the 3 Series significantly more aspirational than anything that went before. Although epoch defining the E21 had a couple of niggly drawbacks. Its rear accommodation was best reserved for those you pretended to like but actually didn’t and the car’s handling was a little uninspiring for such a premium product. Plus, of course, literally everything worth having was an expensive optional extra. Despite the drawbacks over 1.3 million E21s were built and sold between 1975 and 1983.
In many ways the successor 3 Series, the E30, could be considered a light reworking of the original E21 concept. It looked quite similar and, initially, the engines and drivetrains were carried over wholesale from the E21. However, some key stars aligned to help make the E30 a true watershed model in the BMW lineage. Firstly, the design team under Clause Luthe created an additional three body styles for E30 buyers to choose from. In addition to the original two door saloon came a four door, a Touring estate version and ultimately a convertible. Those two other shortcomings of the E21 were also addressed. The E30’s handling was transformed with a raft of clever tweaks and the earlier car’s minimal rear leg room was improved. Suddenly the E30 was a blast to hustle along a winding road. The incessant whine….of your “friends” in the back had also, likely, miraculously stopped too.
Some of the E30’s success, however, was probably as accidental as it was fortuitous. The 1980’s had ushered in the rise of the Yuppie. Young professionals had high aspirations and disposable income to match them and the E30 3-Series became their de-facto badge of honour like almost no other car. No self-respecting young, upwardly mobile estate agent, or junior city trader of the time would feel at home in anything else. This time the world was ready for the 3 Series and ultimately well over 2.4 million E30s would be produced and sold.








