Background
When the Audi TT first appeared in 1998 it was hailed as niche defining model. It was a stand-alone with neither a predecessor nor ultimately, a successor. It seemed to aptly capture the zeitgeist of the period bringing a cool Bauhaus aesthetic to a niche that Audi previously hadn’t effectively served. With the TT going on to do great business for Audi until it was finally discontinued in 2023, it is easy to forget what a watershed model it was back when the O2 Arena was just the divisive Millenium Dome. It was achingly cool and admirably Teutonic (the car, definitely not the Dome)…..except its origins weren’t actually that German.
Rather than lengthy, diligently stewarded focus groups and interminable, multi-source design studies, the TT started as a little more than a quick doodle. American designer, Freeman Thomas worked for Volkswagen at their design centre in Simi Valley, California. At that time, he was getting noticed following his work with J Mays on the Volkswagen Concept 1 project. This concept would go on to become the new Beetle and win Mays a promotion to the role of Audi’s head of international design strategy back at Ingolstadt. Mays would ask Thomas to join him at Audi and in his first days in Germany Thomas would nonchalantly sketch the TT between more serious endeavours. Mays would see it and ultimately present it to his big boss, Ferdinand Piech, who was reportedly “absolutely smitten.”
With the top brass on board the TT would appear as a concept car at the 1995 Frankfurt Motor Show to universal acclaim. By 1998 the MKI, Type 8N was launched being notable for its remarkably close adherence to its concept forebear. The only noticeable change was the addition of some vestigial rear quarter lights to aid visibility and lighten the cabin. Beneath that retro modern Bauhaus body there were, of course, lots of German bits and bobs. The platform was the A4 PQ34 monocoque shared with the MKIV Golf and the Audi A3. The engines at launch were 180bhp and 225bhp 20 valve turbocharged Golf units and the esteemed Audi Quatro four wheel drive system was an optional extra. To go with the American design based on a German aesthetic movement was the predominantly Hungarian construction. For the MKI bodyshells would be pressed in Ingolstadt before journeying to Gyor in Hungary for the rest of the car to be fitted out and finished. It was a winning combination, however, with over 178,000 Audi TT MKI Coupes finding homes between 1998 and 2005.








