Background
It was only about 15 years between Fuji Heavy Industries diversifying into car manufacture with the introduction of the P1, or “Prototype 1,” and the company’s first forays into motorsport. Soon after renamed Subaru, the company used endurance events as a type of real-world development sandbox. Matters got way more serious in 1989, however, when the Subaru World Rally Team was created in partnership with Oxfordshire based Prodrive. Prodrive were responsible for preparing and entering the recently introduced Legacy RS into the World Rally Championship. It was this partnership, and the subsequent success of rally stars such as Colin McRae and Ari Vatanen, that helped move Subaru from a niche manufacturer to a serious global brand.
It was the crest of this wave that the new Impreza was able to ride when it arrived in 1993 to replace the long-serving Leone. The Finnish rally of the same year marked the first outing for the Prodrive prepared Impreza rally car in its distinctive blue and yellow 555 livery. Vatanen’s second place in that first rally was a definitive statement of intent and the first act in the making of a true rally, and road, hero car. The rest, as we all too often say, is history.








