Background
Following the utter devastation of World War II, Italy slowly but surely started to find its feet. Before the war Benito Mussolini had championed a low-cost people’s car as the foundation of a post-Great War industrial revival. As a direct result Fiat launched the “500” in 1936. The tiny car almost immediately became known as the “Topolino” (little mouse) not only for its mousey looks but also in tribute to Mickey Mouse, who was identically named in Italian.
Although the little mouse soldiered on until 1955, growing personal wealth meant post-war Italy was increasingly demanding more than it could offer. Fiat responded with an all-new car and “the Nuovo 500” was launched in 1957. A developmental whirlwind soon engulfed the new car with a blur of revisions following in quick succession to help ensure this people’s car continued to satisfy the rapidly evolving tastes of the Italian populace. Model “N,” “D,” “Sport,” and “F” all followed in quick succession with the latter ushering in an enlarged 499cc engine raising available power from 13 to 18 bhp – a 38% uplift!
Whilst the increasing wealth and aspirations of the Italian people was as positive as it was impressive, it brought Fiat a bit of a problem. In late-1960s Italy, it was no longer enough simply to own a car. Increasingly, people wanted one that reflected their improved circumstances and personal tastes, and the Fiat 500 was no longer cutting it in that respect. Fiat had an answer as always.
The 500L was launched in 1968. The “L” stood for Lusso, or luxury. The diminutive Latin number now featured “Ercolini” front and rear – the tubular chrome bars affixed to the bumpers. The interior was the beneficiary of the bulk of the luxury appointments, however. A horizontal speedometer with integral fuel gauge was borrowed from the Fiat 850 and the front seats reclined and were finished with upgraded, box-pleated vinyl covers. Carpet replaced rubber mats and door panels were now padded and upholstered. With one fairly modest upgrade (no mechanical changes were wrought), Fiat transformed the quintessential utility car into one that buyers chose to reflect their sense of style and taste. What’s more, they even managed to charge a 24% premium for the L. Genius!








